The
recent overhaul by Google of its entire search algorithm with Hummingbird is a
big step in the area of SEO copywriting. Freelance writers and marketing
departments will now have room to manoeuvre in their SEO content at ease. The
Hummingbird update is basically an optimization that allows writers and
promoters to produce well written and quality content without the fear of
compromising search engine optimization. It generally relies on the depth,
creativity and relevance of the content to rank the websites on Google’s search
results. It is comprehensively dependent on Google’s algorithm practices.
Before
Hummingbird, SEO copywriting generally relied on the concentration and
maximization of keywords. This is however not the case when it comes to
Hummingbird. It advocates quality over fluff and aims to reflect only websites
that focus on users’ interests on its search results. These are the ingredients
that will propel the page's ranking as websites establish the quality of their
content. It is an incredible transformation for enhanced search dynamics that
will benefit both websites and users in the long run.
The update will expect the user to search in ways such as:
1. Making inquiries using conversation
searches.
Websites
should shift its content’s focus to answer questions instead of writing a
Wikipedia-style page. For example, users will now make searches such as “How do
I cook a poached egg?”
2.
Making searches while one is on the move (also known as Mobile search).
3. Makes
anticipations on what the user is looking for even before the search strings
finish.
This increases the speed of delivering the information. This could also aid the user in being accurate with his or her searches.
The above mentioned
steps bring about new changes in the copy writing process which will definitely help
in developing unique niches in content development. This algorithm is also a
huge stride in real speech integration, a case where search engines generate
results by processing several conversation queries.
In Hummingbird, keywords and key phrases are still a fundamental strategic tool. However, the writer also has to find other interesting methods so as to redefine the keywords and use them in other meaningful ways. The content must also move beyond the keyword constraints that stifle the writer’s creativity. This will help your content in communicating precise and in-depth knowledge on the particular area and topic.
The
advancement in technology has pampered us so much that we want everything to be
swift and accurate. Existence of a plethora of websites in a particular niche
means that readers are spoilt for choice and can easily distinguish quality
from junk. Good content gets the readers’ attention and puts the point across in
a palatable manner. Numbers will always grab the attention of readers and so
will the styling of the words. The use of power words such as “guarantee”, “easy”,
“free” and “quick” will also capture the attention of readers. If the content
has sentence structures that are messy and in congruent, your search engine
ranking could be penalized. In conclusion, Hummingbird simply makes your SEO
easier and improves your rankings.
