The New Rules of SEO Copywriting After Hummingbird Launch

The recent overhaul by Google of its entire search algorithm with Hummingbird is a big step in the area of SEO copywriting. Freelance writers and marketing departments will now have room to manoeuvre in their SEO content at ease. The Hummingbird update is basically an optimization that allows writers and promoters to produce well written and quality content without the fear of compromising search engine optimization. It generally relies on the depth, creativity and relevance of the content to rank the websites on Google’s search results. It is comprehensively dependent on Google’s algorithm practices. 

Before Hummingbird, SEO copywriting generally relied on the concentration and maximization of keywords. This is however not the case when it comes to Hummingbird. It advocates quality over fluff and aims to reflect only websites that focus on users’ interests on its search results. These are the ingredients that will propel the page's ranking as websites establish the quality of their content. It is an incredible transformation for enhanced search dynamics that will benefit both websites and users in the long run.

The update will expect the user to search in ways such as:

1. Making inquiries using conversation searches.

Websites should shift its content’s focus to answer questions instead of writing a Wikipedia-style page. For example, users will now make searches such as “How do I cook a poached egg?”

2. Making searches while one is on the move (also known as Mobile search).

3. Makes anticipations on what the user is looking for even before the search strings finish.

This increases the speed of delivering the information. This could also aid the user in being accurate with his or her searches.

The above mentioned steps bring about new changes in the copy writing process which will definitely help in developing unique niches in content development. This algorithm is also a huge stride in real speech integration, a case where search engines generate results by processing several conversation queries.

In Hummingbird, keywords and key phrases are still a fundamental strategic tool. However, the writer also has to find other interesting methods so as to redefine the keywords and use them in other meaningful ways. The content must also move beyond the keyword constraints that stifle the writer’s creativity. This will help your content in communicating precise and in-depth knowledge on the particular area and topic. 

The advancement in technology has pampered us so much that we want everything to be swift and accurate. Existence of a plethora of websites in a particular niche means that readers are spoilt for choice and can easily distinguish quality from junk. Good content gets the readers’ attention and puts the point across in a palatable manner. Numbers will always grab the attention of readers and so will the styling of the words. The use of power words such as “guarantee”, “easy”, “free” and “quick” will also capture the attention of readers. If the content has sentence structures that are messy and in congruent, your search engine ranking could be penalized. In conclusion, Hummingbird simply makes your SEO easier and improves your rankings.

5 Reasons Why Social Media Optimization Matters for SEO

2014 is going to be a big year for Social Media Optimization. Changes in how technology functions are now more closely correlated with how users search for information. This synthesis between users and computers is going to impact how websites should be optimized with social media moving forward. Here are five reasons why social media optimization matters. 

1.  Content

Content has always been a key, but with significant changes to how the Google algorithm functions, and Google's announcement at the end of last year that it will no longer announce updates, content is going to bear more importance in website optimization. Sites that previously focused on brief, keyword laden content to generate rank may now be usurped for longer, more in-depth content with similar keyword densities. A site's ability to allow its users to post an entry or article on Facebook, or tweet it on Twitter, is going to be pivotal in terms of social media optimization. 

2. Mobility

From smart phones to tablets, social media consumes a majority of most data plans nowadays. Optimization efforts that fail to integrate a social media bridge over former, more traditional optimization methods will, in many cases, be completely missing a vast majority of their target audience. 

3. Utilization

In addition to a shift in what users are searching for, there has been a shift in how users are searching for them. Voice searches in everyday language are exceeding well thought-out, typed keyword searches at a remarkably increasing rate. Now that technology has reached a point where it can process these changes, sites need to be able to reflect and meet that need. 

4. Community

It has been observed recently that there is more cache in building a locally-based community rather than mechanizing keyword automation. Local reviews on Yelp, re-posts on Facebook, and re-Tweets on Twitter are becoming the new gold standard for website promotion. With the previously mentioned Google changes in place, websites may find that they are getting more focused lead generation from their home-spun community endorsements than they are from their bigger budget advertising. 

5. Interactivity

Once a site has been optimized for the preceding factors, it becomes obvious that the site also needs to be an entertaining, interactive place for its community to visit over and over again. The experiences of its community become paramount in the site's overall attractiveness. While content was once the sole focus of website optimization, it is imperative to have a broader reach into how websites are optimized in accordance to what the new social media demands. A more holistic approach to optimization, and more specifically, social media optimization, needs to been reflected.